Who is credited with the concept that 'ethics is about how we meet the challenge of doing the right thing when that will cost more than we want to pay'?

• A. John Maxwell
• B. Fred Smith
• C. The Josephson Institute of Ethics
• D. H. Jackson Brown

Answer: (C)

This statement centers on ethics as choosing to do the right thing even when it costs more than we want to pay, highlighting the moral courage required to act with integrity in the face of personal sacrifice. The Josephson Institute of Ethics is well known for promoting practical ethics and character development, emphasizing how to apply ethical standards in real-world, costly situations. That focus matches the idea that ethics is tested by how we act when doing the right thing carries a higher price—time, money, or personal convenience. The other names are associated with leadership, entrepreneurship, or everyday wisdom, not this specific framing about paying the cost to do right. So, the attribution to the Josephson Institute aligns with the emphasis on choosing ethical action despite personal cost.